First things first, we scrapped commonly used plastic wipe materials and opted for a custom 100% cotton blend. With both baby and Mother (Earth) in mind, we chose a blend of OEKO-TEX certified unbleached True Cotton® from a local Georgian farmer, and Repurposed cotton made from clean, virgin (pre-consumer) clothing scrap, helping to keep textile waste out of landfills.
Our founder, Rochelle, spent a year working on and formulating different wipes solutions, hoping to create one that was truly in line with Earthly values.
At the end of the day (or year, rather) the idea of using synthetic preservatives, PH balancers, skin conditioners, and solvents made her dizzy and quite honestly sick to her stomach. Unfortunately, the "natural" preservatives she tested had their own sets of issues like molding, smell, or simply not working. She knew there had to be a better way.
Creating Not Yet Wet Wipes™ opened up opportunities to take purity and sustainability to a whole new level.
Our super soft 100% cotton wipes are made to support every level of sensitive skin, and because they come to you in Not Yet Wet form, you choose exactly what touches your baby.
Not Yet Wet Wipes are washable (up to three times), naturally compostable, and don't need plastic waterproof packaging (yipee!). Because of that, we are honored to be able to offer you the first plastic-free, and very low waste, disposable wipes system. Our refillable canisters are made with 98% post-consumer recycled content and fully compostable. Your refill rolls are delivered to you in reusable cotton bags.
Using your Wipes:
Each Earthly Wipes starter kit comes with a refillable canister, a set of refill rolls, and a small silicone squeeze bottle that can be filled with whatever you'd like: plain filtered water, + a touch of soap, olive oil (great for newborn poops!), or whatever else you want to wipe with (hey mamas, face cleansers and toners too ;] ).
When it comes to using your wipe, you simply pull one out, give it a quick spritz, and wipe away. Easy peasy lemon squeezy.
We've also found that our soft cotton wipes work really well at cleaning up poopy messes just as they are.
We might be biased, but we think you'll fall in love with the purity, versatility and superior effectiveness of our super sustainable wipes!