About Earthly

Hi, I’m Rochelle. I’m a wife, mama, and the founder of Earthly.



When I had my son, 6 years ago, it was incredibly hard to find anything disposable that met our standards and values. We ended up using cloth diapers and wipes, which I loved during that phase of life!

During that time, I was also studying and blogging about natural living over at The Non Tox Shop. Through that work, I gathered questions and insight from my readers and soon realized that finding a truly pure and earth-friendly disposable wipe was quite a task.

Adding a second baby, and a whole lot of business travel, made using cloth more difficult to keep up with; and I began digging further into my disposable wipes options, only to mirror the experience my readers were having. Although new wipes were popping up on the market, there was nothing that quite met the level of purity–for baby and the earth–that we were all searching for.

So, with all mamas and papas in mind, I set out to make my own!

Over 2.5 years of research and development later, I’m so happy to share my “Not Yet Wet Wipes” with you. They are the purest, most sustainable wipes I could dream up!

My promise to you, and to Earthly, is to always be open and searching for materials, ingredients, and manufacturing that offer the best of all worlds: purity, efficacy, sustainability, ethical practices, and love–always love!

I feel so lucky to be able to share and grow Earthly with you! ❤️

Not Yet Wet Wipes

Most disposable wipes are made of plastic and soaked in synthetics. That’s why we created 100% cotton Not Yet Wet Wipes™; the purest, most sustainable wipe we could dream up. Now you can enjoy the freedom of a truly gentle disposable wipe while honoring your values.

disposable baby wipes with a conscience

Made in the USA